Is Your Marketing Ready for the EU’s New Green Claims Rules?

The new rules change how businesses can talk about sustainability. They cover the wording you use, the labels and offsets you rely on, and “net zero” promises. They also affect products and packaging that are already on shelves. The rules affect businesses of all sizes, while small companies that produce organic products might not have compliance departments to check and stay updated on everything. 

That is why we’re pleased to share a one-hour live webinar, “Navigating the New EU Rules on Sustainability Claims,” with Irene Loucaides, founder of Grow Sustainability Consulting. It is a practical, step-by-step guide to getting ready for the green transition.

Who should attend

The session is designed for small and medium businesses, producers, retailers and marketers. It is especially useful if you write your own product descriptions, packaging or social posts and have no one to run them past.

What you’ll learn

• Which words are now off-limits, and what you can say instead
• What counts as proof: certifications, ecolabels and specific, verifiable claims
• What the new rules change for labels, offsets and “net zero” promises
• What to do about products and packaging already on the market
• A step-by-step checklist built for small businesses

Event details

• Date: 23 October 2026
• Time: 12:00 pm
• Where: Online (live)
• Fee: €10
• Speaker: Irene Loucaides, Grow Sustainability Consulting
• Hosted by: IdentECO Marketing & Communications

Reserve your spot 

 https://book.stripe.com/00w5kvaA76Cq9Xxfq98k802