Tag: Sustainable Brands
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Michalis Pantelidis on Fashion, Sustainability, and Storytelling
I first met Michalis when by chance I won one of his scarves in a giveaway. I was moved by his love of storytelling through design and a deep appreciation for heritage. In this conversation, Michalis opens up about the winding path that led him from the villages of Cyprus to launching a sustainable brand…
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From Planet Talk to Real Life: Rethinking Sustainability in Marketing
We’ve all seen the messages. “Think ecologically.” “Save the planet.” “Choose green.” These slogans show up on billboards, packaging, and social media feeds. They sound inspiring, yet in practice, they often fail to shift buying behavior. Why? Because while most of us do care about the environment, saving the planet is rarely the deciding factor…
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Understanding Greenwashing and Greenhushing in Brands
As consumers increasingly seek eco-friendly brands, two opposite but equally misleading practices are emerging: greenwashing and greenhushing. Both hinder genuine progress, but for very different reasons. Greenwashing, is about claiming to be “green” without backing it up. Think vague slogans like “planet-friendly”, “made from recycled materials” or lofty promises of sustainability that lack substance. Some…
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Think Dirty App Review: What It Is, Why It Matters, and If It’s Worth Using
In today’s world of “clean beauty” and “non-toxic living,” it can be tough to separate meaningful ingredients from marketing buzzwords. I don’t know about you but I don’t even understand in most cases what the names of ingredients mean. That’s where the Think Dirty app comes in — a tool designed to help you decode…
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Folkmona: Reviving Cypriot Heritage Through Sustainable Fashion
When Andreani Panayides founded Folkmona, it was more than a fashion brand — it was amission to revive Cyprus’s rich textile heritage with a sustainable, modern twist. Fromorganic, locally woven fabrics to traditional craftsmanship, learn how Folkmona connectsculture and conscious fashion in our interview. How did everything start? What’s the story behind Folkmona? Folkmona started…
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Who Gives A Crap: The Eco Brand That Puts Its Money Where Its Mouth Is
Imagine sitting on a toilet for 50 hours to launch a business. That’s exactly what Simon Griffiths, co‑founder of Who Gives A Crap, did back in 2012 to raise the initial $50,000 via Indiegogo—and it worked. By March 2013, the first rolls of toilet paper rolled out into homes—and into philanthropic efforts: 50% of all…
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