Tag: greenwashing
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Understanding Greenwashing and Greenhushing in Brands
As consumers increasingly seek eco-friendly brands, two opposite but equally misleading practices are emerging: greenwashing and greenhushing. Both hinder genuine progress, but for very different reasons. Greenwashing, is about claiming to be “green” without backing it up. Think vague slogans like “planet-friendly”, “made from recycled materials” or lofty promises of sustainability that lack substance. Some…
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How to Read Eco-Friendly Labels: What They Really Mean and What to Watch Out For
Have you ever picked up a product that says “eco-friendly”, “green”, or “natural” and wondered…Can I actually trust this? I am trying to make more conscious choices, I thought reading labels would help me choose better. But it’s hard to know what’s real and what’s just marketing fluff. So, I decided to dig deeper. Here’s…
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