Category: Uncategorized
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Understanding Greenwashing and Greenhushing in Brands
As consumers increasingly seek eco-friendly brands, two opposite but equally misleading practices are emerging: greenwashing and greenhushing. Both hinder genuine progress, but for very different reasons. Greenwashing, is about claiming to be “green” without backing it up. Think vague slogans like “planet-friendly”, “made from recycled materials” or lofty promises of sustainability that lack substance. Some…
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5 Questions to Ask Before You Buy
There’s a quiet shift happening in the way I buy clothes. It is not a trend, not a movement with hashtags, but my choice to slow down before I swipe, click, or carry to the checkout. It’s not about perfection. It’s about paying attention. We’re surrounded by a shopping culture built for speed and convenience.…
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Sustainable Metal Recycling in Cyprus with Titan Metals Group
In this interview, Antonis Georgiο, the owner of Titan Metals Group shares the inspiring story behind the company—a one-man mission to reduce environmental harm by making metal recycling easy and accessible across Cyprus. Antonis, can you tell us the story behind Titan Metals Group? What inspired you to start this business? Titan Metals Group started from…
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How to Read Eco-Friendly Labels: What They Really Mean and What to Watch Out For
Have you ever picked up a product that says “eco-friendly”, “green”, or “natural” and wondered…Can I actually trust this? I am trying to make more conscious choices, I thought reading labels would help me choose better. But it’s hard to know what’s real and what’s just marketing fluff. So, I decided to dig deeper. Here’s…
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Did You Know Tea Bags & Chewing Gum Contain Microplastics?
Many tea bags and chewing gum brands contain hidden plastics. Learn how to avoid microplastics and make healthier choices.
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Overwhelmed by Sustainability? Here’s How to Start Without Losing Your Mind
I don’t remember the exact moment I decided to live more sustainably. It has been a while since I started to try my first sustainable steps. But I realized that nearly every part of my life needed an eco-friendly upgrade—my food, makeup, cleaning supplies, baby care products, my wardrobe. If you’re anything like me, you…
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4 Sustainable Practices That Do Not Work for Me
Sustainability is all about trial and error, and honestly…some eco-friendly practices just don’t work for me. Here are 4 things that I failed at – because not every solution fits every lifestyle. 1.Thrift Shopping. I get why people love thrifting—it’s affordable, better for the environment, and can be a treasure hunt for unique pieces. I…
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From Fast Fashion to (Mostly) Sustainable: A Work in Progress
I won’t call myself a shopaholic, I almost always buy clothes I need. I don’t have a walk-in closet, I am not a woman with hundred shoes and matching bags, shopping therapy is not my thing in other words. However, most of the clothing items I own are from fast fashion stores. It is not…
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Sustainable Choices for Moms: Reduce Waste Today
As a mom of two I naturally want the best for my children— and that includes a healthy planet for them to live in. At the same time it scares me how many products I use as a mom which probably just contribute to pollution: diapers, breastfeeding disposable pads, wet wipes, etc. So, I started…
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