Category: Sustainable Brands
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From Planet Talk to Real Life: Rethinking Sustainability in Marketing
We’ve all seen the messages. “Think ecologically.” “Save the planet.” “Choose green.” These slogans show up on billboards, packaging, and social media feeds. They sound inspiring, yet in practice, they often fail to shift buying behavior. Why? Because while most of us do care about the environment, saving the planet is rarely the deciding factor…
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Think Dirty App Review: What It Is, Why It Matters, and If It’s Worth Using
In today’s world of “clean beauty” and “non-toxic living,” it can be tough to separate meaningful ingredients from marketing buzzwords. I don’t know about you but I don’t even understand in most cases what the names of ingredients mean. That’s where the Think Dirty app comes in — a tool designed to help you decode…
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Who Gives A Crap: The Eco Brand That Puts Its Money Where Its Mouth Is
Imagine sitting on a toilet for 50 hours to launch a business. That’s exactly what Simon Griffiths, co‑founder of Who Gives A Crap, did back in 2012 to raise the initial $50,000 via Indiegogo—and it worked. By March 2013, the first rolls of toilet paper rolled out into homes—and into philanthropic efforts: 50% of all…
www.natureallydone.com 