Author: natureallydone
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Understanding Greenwashing and Greenhushing in Brands
As consumers increasingly seek eco-friendly brands, two opposite but equally misleading practices are emerging: greenwashing and greenhushing. Both hinder genuine progress, but for very different reasons. Greenwashing, is about claiming to be “green” without backing it up. Think vague slogans like “planet-friendly”, “made from recycled materials” or lofty promises of sustainability that lack substance. Some…
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Think Dirty App Review: What It Is, Why It Matters, and If It’s Worth Using
In today’s world of “clean beauty” and “non-toxic living,” it can be tough to separate meaningful ingredients from marketing buzzwords. I don’t know about you but I don’t even understand in most cases what the names of ingredients mean. That’s where the Think Dirty app comes in — a tool designed to help you decode…
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Folkmona: Reviving Cypriot Heritage Through Sustainable Fashion
When Andreani Panayides founded Folkmona, it was more than a fashion brand — it was amission to revive Cyprus’s rich textile heritage with a sustainable, modern twist. Fromorganic, locally woven fabrics to traditional craftsmanship, learn how Folkmona connectsculture and conscious fashion in our interview. How did everything start? What’s the story behind Folkmona? Folkmona started…
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Who Gives A Crap: The Eco Brand That Puts Its Money Where Its Mouth Is
Imagine sitting on a toilet for 50 hours to launch a business. That’s exactly what Simon Griffiths, co‑founder of Who Gives A Crap, did back in 2012 to raise the initial $50,000 via Indiegogo—and it worked. By March 2013, the first rolls of toilet paper rolled out into homes—and into philanthropic efforts: 50% of all…
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5 Questions to Ask Before You Buy
There’s a quiet shift happening in the way I buy clothes. It is not a trend, not a movement with hashtags, but my choice to slow down before I swipe, click, or carry to the checkout. It’s not about perfection. It’s about paying attention. We’re surrounded by a shopping culture built for speed and convenience.…
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Sensate Boutique: Slow Fashion, Strong Values
When you live in a place like Cyprus, with its long summers and laid-back rhythm, the usual approach to fashion often misses the mark. That’s exactly what led the founder of Sensate Aleksandra Kazaryan to create something different—a boutique focused on natural fabrics, thoughtful design. In this interview, she talks about the challenges of starting…
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How to Save 14 Liters of Water Daily
Recently, a representative of the government of Cyprus has stated that each resident of the island must save 14 liters water daily. This measure is necessary due to the drought and the expected worsening of the situation in 2026. As you know, I live in Cyprus so I started wondering whether it is actually possible…
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What’s Really in Your Detergent? Hidden Toxins in Laundry Detergents and Dishwashing Tablets
Discover the harmful chemicals found in common laundry detergents and dishwashing tablets. Learn how they affect your health and the environment—and explore safe, eco-friendly alternatives.
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Sustainable Metal Recycling in Cyprus with Titan Metals Group
In this interview, Antonis Georgiο, the owner of Titan Metals Group shares the inspiring story behind the company—a one-man mission to reduce environmental harm by making metal recycling easy and accessible across Cyprus. Antonis, can you tell us the story behind Titan Metals Group? What inspired you to start this business? Titan Metals Group started from…
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How to Read Eco-Friendly Labels: What They Really Mean and What to Watch Out For
Have you ever picked up a product that says “eco-friendly”, “green”, or “natural” and wondered…Can I actually trust this? I am trying to make more conscious choices, I thought reading labels would help me choose better. But it’s hard to know what’s real and what’s just marketing fluff. So, I decided to dig deeper. Here’s…
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