Hi there! My name is Lusine. My journey into sustainability didn’t start with a grand plan or a big lifestyle change. It started with curiosity, after having my second child I started having thoughts what world I am leaving for them behind? It started with simple questions like “What can I do differently today without changing my life upside down?” I discovered that the path to a more sustainable life is not about perfection or extremes. It’s about awareness, small steps, and choices that add up.
I created NatureallyDone first as a blog to share my own steps, but as a marketing professional I also want it to become a platform to give sustainable brands and initiatives in Cyprus visibility. I use my background in media and communication to help them share their stories in clear, authentic, and impactful ways. Today NatureallyDone is a Cyprus-based sustainability information platform covering news, events, practical solutions, and voices shaping a sustainable future.
I also founded IDenteco Marketing & Communications working with brands committed to sustainability.
What matters most to me is showing that sustainability is for everyone. You don’t need to change your entire life overnight, or give up everything you love. You just need to start — with little, manageable changes that feel right for you.
Through NatureallyDone, I want to inspire, inform, and connect people with ideas and brands that make living sustainably not overwhelming, but possible and even enjoyable.
Lusine

Attend EcoForward Cyprus
29 November 2026, St.Raphael Resort, Limassol
- Meet sustainable brands based in Cyprus
- Connect and network at B2B zone
- Learn, get inspired from sustainability experts

